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The official version of “Isii Nafta” was made available on streaming platforms this week, after Nimco signed with Polydor. Collectively those uploads have received more than 500,000 listens, none of which will count toward Nimco’s official streaming numbers.
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She said she’s now performed the song on almost all Somali TV channels in the years since.Īfter it recently gained traction on TikTok, people have mainly been streaming the song on YouTube and via unauthorized uploads on Spotify. The now-viral video of her performance was recorded in June 2017, when she performed for a show being broadcast for Eid on Kenya-based Somali channel RTV. In 2015, she began her music career, posting songs on YouTube and performing locally. “When you're young in Somali culture, when someone gets into performing music, we tell them to sit down because they're too young,” Nimco said. Now she sometimes performs with her musician husband. She first got into music as a child playing guitar and always wanted to perform but waited until she was married with children.
Growing up, Nimco used to listen mainly to Somali women, such as Khadra Daahir, Sahra Axmed, and Saynab Cige, she said.
I have seen the ones by the white boys singing my song. “I love seeing people sing in our language,” she said. Nimco loves watching people engage with Somali culture through her song.
We constantly hype each other up, so we were obsessed with the song, and our energy is infectious so other people became obsessed too.” “We are such a supportive ethnic group of people. “Somalis are just main characters,” Iman said. As opposed to the 49 million videos removed for violating community standards it isn’t do so bad.Hibak Iman, 24, based in Melbourne, Australia, told BuzzFeed News that the song’s multilingual part helped it go viral. In just the past six months the company removed approximately 1300 videos for copyright issues. Unfortunately, not only the company will be subject to legal complications, the creators are too. More recently, the social media giant began taking down content for copyright violations.
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Because the company only allows users to post short 15-second clips it isn’t nearly as expensive to hold the rights to the music as is the full song. Will we ever see the day where TikTok asks you to remove content based on copyright laws as we do with YouTube and Facebook? It is definitely possible, assuming that artists’ rights aren’t properly obtained, the young social media site may be in-store for the same legal gray areas its predecessors were at one time.Īs the app becomes more popular, the moral and legal questions of TikTok’s music library will become highlighted. Currently, TikTok is only allowing users to add music that is legal in their region. With a brand new CEO and a storm raging n politics, TikTok is gearing up for a few battles. Goodbye.” What to Expect – The Future of TikTok Music You’re going to have to deal with DMCA takedowns. It’s either you can sign this contract and get paid something or don’t sign the contract and your music’s still going to be here but you’re not going to get paid anything. ‘TikTok (and its predecessor Musical.ly) has adopted an approach to licensing similar to that which rightsholders regularly accuse YouTube of. Getting no cash in return isn’t so good but that audience could lead to a contract that could lead to cash. If you’re a newcomer or unsigned act, having a potential audience of close to a billion people is going to be attractive.
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In return for some publicity on the huge network, TikTok gets to use their tracks for free or a modest sum. TikTok also features new and up and coming artists on the platform. If you sell licensed music, the rights holders get a percentage. If you play licensed music, the rights holders get a cut. That’s how TikTok is still going and not facing a thousand lawsuits from rights holders about misusing their property. Most of the music you can hear on TikTok and most places online is licensed in this way. I’m sure there is some very complicated math and legalese involved but I haven’t seen it. These arrangements seem to be negotiated per platform and as far as I can tell, there is no set fee of ‘x amount per 100 tracks’ or something. There is nothing published about how much that might be but I’m sure it’s a decent chunk of change. It’s usually a set fee or percentage in return for being able to use artist’s music on their platform. It’s the same kind of arrangement that apps, websites, YouTube, streamers, podcasts, radio stations, and other broadcasters pay. TikTok doesn’t really advertise its business practices but it is sort of widely known that it has struck deals with rights holders and pays royalties in return for being able to use their music.
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